VALUES
...The coffee t+ank project
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🇹🇮A decent life for the coffee farmer and the land

We offer a follow-up of your coffee, from the trade to your facilities, so that the direct business of our clients, with our coffee growers, is fulfilled.

Why?

Because the farmer’s contribution to the cost of a cappuccino or a late or a «frappuccino» is much greater than the share he collects from the final product, isn’t it?

This final string is totally unfair in the way prices are set.

Receiving a price higher than the market price is the only way for a coffee farmer to return to a decent life.

We offer “The buyer” to be able to operate the business as a distributor or direct trader, so he can pay the farmer far more than the spot market price. Giving the farmer the benefit he deserves, since his contribution is much more important. To do so, would be the deserved recognition of the Coffee Grower and the generous Colombian Land “at the public price”.

direct trade with farmer
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. . . Coffee a basic product of Colombian agriculture and economic developments

The use of coffee as a drink that offers a variety of flavors and is enjoyed around the various daily activities individually or in good company stands out. Coffee has taken on a relevant importance in the world, after identifying that Colombia offers a mild (or washed) quality coffee recognized by the international consumer; 

We take this opportunity as an incentive for the internationalization of the product. There are coffee consumers in the market willing to pay a higher price for a differentiated value proposition based on the way it is produced, it’s sensory attributes, basically superior flavor and service. 

Therefore, this information, which is based on a basic input of Colombian agriculture, proposes the selection of grains grown with good practices, added to special processes, selections, packaging and functional logistics, for a product category called:

SPECIALTY COFFEE

TRANSPARENCY

Value proposal

We work together with our coffee growers, we follow the coffee cultivation and constantly receive samples for analysis.

Client has access to growers contact so he can visit the farms, choose the coffee and negotiate with the owner directly.
We offer compliance in the timely delivery and availability of coffee, the quality of the product sampled, to guarantee it correspond to it’s origin and differentiation, as well as a bidirectional relationship of profitability that allows a sustainable business over time.
Coffee with specialty characteristics.
Selection and transformation from grain to green beans and packaging.
We do provide specialty roasting(Fluid bed and Classic drum)
We also provide the Specialty Roasters.
Packaging of coffee, in the Coffee T+ank or client packaging.
Technicians for quality control.

Allies and key partners
Our coffee producing farms
Roasters and packers
Logistics operators and international marketing companies

Trust bond
Product technical suppor
Seriousness in the offer
Compliance with the export program to guarantee the delivery times
Professional treatment in handling all stages of the process.
Direct negotiation producers and clients
Telecommunications – Operators
Logistical transport, storage and port services
Foreign importers,
Marketers and distributors of food products prepared, for the supply of the coffee market in its international destination

Cost structure

  • Beans purchase

  • Selection and transformation from grain to green beans and packaging.

  • Specialty roasting and packaging of coffee when request.

  • Internal and export logistics operation

  • Marketing plan and

  • business management

  • Administrative and quality management

  • Selling expenses

  • Inventory costs

  • Exchange difference

TRACEABILITY

Honesty
Adjust and demand compliance with the rules that regulate all the operations of the value chain and involve the participants in appropriate behaviors in the management of the processes, in order to project a business guided by socially accepted ethics and morals.

Respect
Accept that stakeholders in direct or indirect interaction in the business are worthy of attention, inclusion and acceptance of their positions, even when there are differences of opinion.
Convene a culture of respect for the conservation of the environment by all members of the value chain, promoting the proper use of natural resources and the proper disposal of waste generated in the different production stages.

Responsibility
We skillfully respond to the commitments offered regarding the quality of the product and its origin, as well as those inherent to the service that are an important part of the commercial differentiation, acting in accordance with the sustainability of the business through the execution of the developments in the economic, social and environmental dimensions.

Sensitivity
The concept of social justice is the flag of identity of the organization, including it as an element of vital condition in the process of evaluation and selection of suppliers, for which the practices of child labor, co-work, conditions of slave labor and excesses of authority should be disqualified.thority must be disqualified.

RECOGNITION

Effort
Our commitment is always to overcome obstacles and operational risks to generate the promised product and service guarantee, without altering the commercial conditions or the sustainability of a business.

Coffee bean suppliers
It corresponds to the Coffee Growers who in the value chain carry out the common growing activities, harvesting, pulping, treatment, drying and screening (selection of grains to improve the quality of the final product); This interest represent the most important link in the value proposition, it is fundamental for the raise of the physical attributes of the product, so we can offer a ‘differential quality’ as a critical variable perceived by the consumer; In addition, this interest group is the most likely to receive a high impact in the distribution of the benefits of the value created, since they are people with economic activity in the agricultural sector who, due to geographical location conditions and difficult access to educational and economic resources, are more vulnerable to conditions of poor remuneration, labor abuse, child labor, insecure conditions in their industrial work and poor sanitation and few elements of personal protection; in general, the conditions that guarantee decent, safe and fairly compensated work.

Work on corporate social responsibility and the creation of shared value should be oriented with priority to this group of people, to guarantee the consumer that paying for his cup of coffee sponsors good business practices that project the integral development of a Colombian peasant community.

DEVELOPEMENT

Suppliers of the export logistics process
In this line are the integral logistics operators that offer maquila services in the final packaging processes, assembly of offers, special labeling, product storage, internal transport and transport to ports, customs brokerage services and contracting of maritime transport, with port services and phytosanitary procedures, tariffs and others in ports of origin and destination.

Customers
Foreign importers, marketers and distributors of food products prepared to supply the coffee market at their international destination, with whom a contractual relationship is developed through which the conditions of purchase and sale of the products are established; Strategic alliances or commercial partnerships are also developed with them, which should be explored to facilitate the best availability of the product to final consumers in order to achieve high levels of market penetration and the generation of a culture of consumption and appreciation of differentiation. of the product for its physical attributes and its processes of creating shared value in the community that develops it.

The States: Colombian and destinations
They are the guarantors of commercial activity between the private sectors of each nation, which facilitate access to products in variety and quality that are used by consumers in order to improve the quality of life through the enjoyment of goods and services in a context of global business opportunities, which, in turn, motivate the socio-economic development of its inhabitants. They are in charge of drawing up the regulations that generate quality guarantees and commercial balances through the imposition of taxes, controls and regulations that promote equal conditions between bidders of different origins.

SUSTAINABLE DIFFERENTIATION

 The value processes are the activities that are developed through the PDCA cycle (plan, do, Check and Act), which constitute the missionary, strategic and support processes, among which the implementation of a control management system of quality, which guarantees the delivery of a differentiated product, prepared in accordance with corporate social responsibility standards, as well as the content of the value proposition in terms of management to maintain the availability of the product in the destination market.

Value capture
In order to capture value, we identify the income flow, which comes from sales to customers, as well as through advice to them and their distribution channels, based on logistics efficiency.
Another fundamental point to capture value, we design a cost structure, in which we identify the product acquisition processes (specialty coffees), the cost of the roasting process, quality control, export logistics costs and the cost of marketing plan to identify the optimization opportunities in the same and in their disbursements and we minimize the times to generate an efficient and profitable return of the resources that we reinvest in the business.

Goals
Achieve, in the commercialization chain of specialty coffees between Colombia and the target markets, a market share of 15% of the volume, by offering new alternatives of product quality and delivery service.

MARKETING MIX

As Coffee Brewing has it’s 4P’s: Passion, Precision, Proficiency, Patience…
The marketing mix is defined as the combination of the four fundamental marketing activities 4 P’s and refer to the following variables:
Place,  target market by identifying the socioeconomic and cultural conditions of its population, size and the possibilities of segmentation.
Product, attributes of quality, design, characteristics, brand, services, guarantees, variety and packaging.
Promotion, contact with the client and the plan to publicize the sensorial attributes.
Price, which helps to identify consistency between the cost and the value  in the market as consumer’s willingness to pay, and includes payment periods.

THE INSETTING

agroforestry insetting for coffee WHAT IS INSETTING AND HOW DOES IT WORK? INSETTING — Enseignement provenant de IPO (https://www.insettingplatform.com/an-insetting-story/) The

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Pacamara, Huila, Bruselas, 1670 msnm

$60.000 $55.000

ÂżCuĂĄl es la variedad Pacamara?

La variedad Pacamara es la creación del Instituto Salvadoreño para Investigaciones del Café en 1958, resultado de un cruce de las variedades Pacas y Maragogipe.

What is the Pacamara variety?

The Pacamara variety is the creation of the Salvadoran Institute for Coffee Research in 1958, the result of a cross between the Pacas and Maragogipe varieties.  

Bourbon Rosado, Huila, Bruselas, 1670 msnm

$60.000 $55.000

ÂżCuĂĄl es la variedad de bourbon? ÂżDebe llamarse bourbon rosado o simplemente Rosado?

WCR describe la variedad Bourbon como una planta alta, de rendimiento medio con hojas de color verde en las extremidades, que tiene el potencial de producir un cafĂ© de buena calidad a gran altitud. Es una mutaciĂłn natural de la planta ArĂĄbica, la cual ha crecido de forma silvestre en EtiopĂ­a durante muchos siglos. RD2VISION afirma que parece que vamos a llamar a este varietal, Rosado, y no Bourbon como el varietal Rosado viene directamente de EtiopĂ­a y no tiene herramientas genĂ©ticas de cualquier Bourbon). Pink todavĂ­a tiene algunos complejos sensoriales muy interesantes. ==> SegĂșn Christophe Montagnon (PARIS-FRANCE-RD2 VISIÓN / Laboratorio GenĂ©tico, Director)  

What is the bourbon variety? Should it be called  Bourbon Rosado or simply Rosado?

WCR describes the Bourbon variety as a high and medium yielding plant with green leaves that has the potential to produce good quality coffee at high altitudes. It is a natural mutation of the Arabica plant, which has grown wild in Ethiopia for many centuries. RD2VISION states that it seems that we will call this varietal, Rosado, and not Bourbon as the varietal Rosado comes directly from Ethiopia and has no genetic tools of any Bourbon). Pink still has some very interesting sensory complexes. ==> According to Christophe Montagnon (PARIS-FRANCE-RD2 VISION / Genetic Laboratory, Director)

Ombligon amarillo, Huila, 1670 msnm

$58.000 $55.000
This coffee has been cultivated in Huila at El Viso neighbour farm. Processed and shipped by Fredy Cordoba. The coffee was carefully roasted and packed and soon into your cup. We hope you will enjoy enough to send us a little feedback. The Coffee T+ank Team. Please read description below.

Bourbon Rosado, Huila, El Viso, 1475msnm

$60.000 $55.000

ÂżCuĂĄl es la variedad de bourbon? ÂżDebe llamarse bourbon rosado o simplemente Rosado?

WCR describe la variedad Bourbon como una planta alta, de rendimiento medio con hojas de color verde en las extremidades, que tiene el potencial de producir un cafĂ© de buena calidad a gran altitud. Es una mutaciĂłn natural de la planta ArĂĄbica, la cual ha crecido de forma silvestre en EtiopĂ­a durante muchos siglos. RD2VISION afirma que parece que vamos a llamar a este varietal, Rosado, y no Bourbon como el varietal Rosado viene directamente de EtiopĂ­a y no tiene herramientas genĂ©ticas de cualquier Bourbon). Pink todavĂ­a tiene algunos complejos sensoriales muy interesantes. ==> SegĂșn Christophe Montagnon (PARIS-FRANCE-RD2 VISIÓN / Laboratorio GenĂ©tico, Director)  

What is the bourbon variety? Should it be called  Bourbon Rosado or simply Rosado?

WCR describes the Bourbon variety as a high and medium yielding plant with green leaves that has the potential to produce good quality coffee at high altitudes. It is a natural mutation of the Arabica plant, which has grown wild in Ethiopia for many centuries. RD2VISION states that it seems that we will call this varietal, Rosado, and not Bourbon as the varietal Rosado comes directly from Ethiopia and has no genetic tools of any Bourbon). Pink still has some very interesting sensory complexes. ==> According to Christophe Montagnon (PARIS-FRANCE-RD2 VISION / Genetic Laboratory, Director)